FERNON
kat
freelance strategic, integrated marketing manager that likes to dive into the nitty-gritty of execution.
NAME
based
role
sayhi
FERNON KAT
in amsterdam
marketing manager / strategist
What I do
I like to take an
end-to-end,
start-to-finish,
head-to-tail
kind of approach.
Experience
Marketing lead usa (freelance),
Sept 2023 – current
VanMoof
Freelance
2021 – current
bohemia
brand & ad agency
Digital Marketing consultant
oct 2014 - dec 2018
various
Head of marketing (Freelance)
FEB 2024 – CURRENT
Rybit
VanMoof
b2b marketing manager,
apr 2022 – sept 2023
GRowht Marketing Manager
dec 2018 – april 2022
Harver
GO-TO-MARKET
–
DEMAND GEN
–
PRODUCT MARKETING
–
POSITIONING
–
GROWTH
–
PAID MEDIA
–
FIELD
–
GO-TO-MARKET – DEMAND GEN – PRODUCT MARKETING – POSITIONING – GROWTH – PAID MEDIA – FIELD –
Expertise
go-to-market
research, segmentation, positioning, value proposition, messaging, acquisition & retention strategy.
demand gen
acquisition marketing through demand generation and account based marketing.
growth
performance marketing across paid media channels, crm, and experimentation.
integrated marketing
holistic approach to marketing campaigns.
Brand marketing
creatiNg cultural relevance through partnerships, pr, branding, events.
marketing ops
Marketing tech stack, website development, CRM, and marketing automation.
